Biography

Teri Lichtenstein is an Accredited Practicing Dietitian and Sports Dietitian with over 17 years experience in corporate nutrition marketing. She is the Director of FoodBytes – a nutrition and digital marketing consultancy. You can read more about Teri here.

 In this episode, we discuss:

  • Teri’s keen interest in nutrition marketing from early days and how this lead her to establishing FoodBytes in 2014.
  • The importance of maintaining professional relationships and face-to-face interaction in this digital age
  • “The day of the information age” vs “the day of the experience age”
  • Important metrics for determining success in a digital comms business and how to truly engage with your audience – the answer will surprise you!
  • Developing “authentic relationships” and how this contributes to business success
  • Habits for business success – advice from Teri
  • How we, as dietitians, can navigate and embrace the future changes in tech and navigate the “content clutter”

Additional resources

  • Read The New Consumer Decision Journey here By David Edelman and Marc Singer [via mckinsey.com]
  • Read The Phones We Love Too Much here via The New York Times
  • For more on Business Lessons from Teri: click here and here
  • For more on the digital future of nutrition: click here
  • Click here to connected with Teri on LinkedIn
  • Visit Teri’s website www.foodbytes.com.au
  • Connect with Teri on Twitter and Instagram