Introducing ‘Elevate’ – a 6-part mini-series presented by Dietitian Connection to help dietitians stand out as leaders and achieve unparalleled success in their careers. In part one, we sit down with dietitian and digital marketing strategist, Rachel Hawkins, who shares her unique career journey and why professional burnout helped redefine her trajectory and opened the door to a successful marketing business. Tune in for actionable steps and practical examples to help define and promote your personal brand to achieve success in the digital world.

Hosted by Brooke Delfino


Rachel Hawkins is a cocktail enthusiast, brand builder and digital marketing strategist for health professionals who are ready to market their businesses online and grow their brands – in their own way. As an expert for health professionals, Rachel mixes a unique cocktail of strategy, brand and marketing to help her clients build brands, with a twist, and market these online with ease to build successful businesses that pour more freedom, flexibility and fun into their lives. To date, Rachel has worked with over 300 health professionals through her digital courses and services to grow their online audience, generate more sales and make more money through the power of brand and online marketing.


In this episode, we discuss:

  • Navigating imposter syndrome, business burnout and lack of clarity
  • Rachel’s career journey transitioning from dietetics to marketing
  • How dietitians can find their ‘unique value proposition’
  • Three key steps to define and build your personal brand
  • The difference between personal branding and self-promotion

Additional resources

Get your Dietitians Unite 2024 ticket here

Connect with Rachel on Instagram @rachelhawkinsco or visit

This podcast is not, and is not intended to be, medical advice, which should be tailored to your individual circumstances. This podcast is for your information only, and we advise that you exercise your own judgment before deciding to use the information provided. Professional medical advice should be obtained before taking action. Please see here for terms and conditions.

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