Insights: Beauty inside and out – Justin Nel, Mintel
— By Maree Ferguson; Edited by Laura Byrne
“Ingestible beauty”? Yes, it’s a trend – worldwide – and it’s gaining in popularity, according to Mintel’s Justin Nel.
Mintel is in the business of using its global new products database to identify trends. Their database includes 3.5 million products from 62 countries, and has 30,000 products added monthly.
Justin is Mintel’s key account director for Australia and NZ, and I recently saw him present at AIFST 2016. [You can view his entire presentation, shared with his permission, at the link below.]
His insights on “beauty food” were fascinating — and relevant for dietetics.
Mintel has identified “beauty food” as a new trend, noting, “the idea of ingestible beauty appears to be resonating with consumers as they become more aware of the impact nutrition can have on skin health”. Hot beverages, such as tea, are leading the way with making a “beauty” claim, followed by juice drinks.
In other “beauty food” trends, here has been a decrease in popularity of vitamin waters, but an increase in “functional” waters, such as protein water and coconut water.
Bamboo and maple sap waters are tipped to be the next big thing in the water category.
A round-up of other products stepping into the spotlight as “beauty foods” include: collagen products, e.g. collagen beer; antioxidant products, e.g. pomegranate juice, aronia berries and jujubes; anti-inflammatory products, e.g. turmeric; and detox products, e.g. charcoal juice.
The crossover is fascinating, and his entire presentation is worth a look. View Justin’s presentation from AIFST ‘16 [permission granted by Justin to share with DC].
Justin Nel, Mintel
Key Account Director – Australia & New Zealand
Direct: +61 2 8284 8113
Mobile: +614 5000 5290