When an email from a brand or organisation lands in your inbox, what’s your reaction? If you’re like us, we’re typically grateful that it’s arrived at our fingertips. We enjoy hearing about research and news that might have slipped our attention; recipes and resources that we can bookmark and share; hot tips on new apps and websites; and we also love a great motivational quote or success story!  

But email marketing goes two ways: incoming and outgoing. So we’ll ask: are you using this tool to reach out to new clients, and reinforce your relationship with existing ones?

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