Episode 34: Closing the gap between the digital world and the real world with Teri Lichtenstein

 
Biography

Teri Lichtenstein is an Accredited Practicing Dietitian and Sports Dietitian with over 17 years experience in corporate nutrition marketing. She is the Director of FoodBytes – a nutrition and digital marketing consultancy. You can read more about Teri here.

 In this episode, we discuss:

  • Teri’s keen interest in nutrition marketing from early days and how this lead her to establishing FoodBytes in 2014.
  • The importance of maintaining professional relationships and face-to-face interaction in this digital age
  • The day of the information age vs the day of the experience age
  • Important metrics for determining success in a digital comms business and how to truly engage with your audience – the answer will surprise you!
  • Developing authentic relationships and how this contributes to business success
  • Habits for business success – advice from Teri
  • How we, as dietitians, can navigate and embrace the future changes in tech and navigate the content clutter

Additional resources

  • Read The New Consumer Decision Journey here By David Edelman and Marc Singer [via mckinsey.com]
  • Read The Phones We Love Too Much here via The New York Times
  • For more on Business Lessons from Teri: click here and here
  • For more on the digital future of nutrition: click here
  • Click here to connected with Teri on LinkedIn
  • Visit Teri’s website www.foodbytes.com.au
  • Connect with Teri on Twitter and Instagram


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Australia