Our 2016 guide to dietitians’ social media habits provides extensive insight into how, where and when dietitians are using social media. This report is the result of a partnership between the Appetite Communications team and Dietitian Connection (or as we like to call ourselves, ACDC).

Among its key findings:

Dietitians love digital: An overwhelming 97% of all dietitians now access social media for both personal and professional reasons.

Visual is hot: With its enticing mix of imagery, content and social interaction, Instagram has surged in popularity among dietitians, making it the second most popular platform after Facebook.

Get cooking: Sourcing recipes is the top reason dietitians take to social media, followed by researching food and product reviews.

Please click here to access the full PDF.