Thinking about venturing into the world of Instagram? Tune into this intriguing conversation with Accredited Practising Dietitian and Nutritionist Jono Steedman, principal dietitian and head honcho at Bite Me Nutrition. In this episode we explore Jono’s journey into the nutrition space including what inspired him to start his own telehealth-based private practice and his approach to patient-centred care. Plus, Jono shares his experience of Instagram, the positives and pitfalls and the importance of setting boundaries to look after your mental health.
Biography
Jono Steedman, is the principal dietitian and head honcho at Bite Me Nutrition, a company determined to help more people make food work for them, not against them. Jono uses social media to get his nutrition messages out there and has over 40,000 followers on Instagram. After graduating from The University of Queensland mid 2018, Jono worked as a contracted private practise dietitian at a gym for 12 months, then at a dietetic private practise for another 12 months until COVID hit, at which point he lost his job. He started “The Guyetitian” in May 2020, and then rebranded to “Bite Me Nutrition” in September 2021 as it better reflected the goals of the business.
In this episode, we discuss:
- Stepping into private practice as a new graduate dietitian
- A client-centred approach to weight management
- The dos and don’ts of running a private practice telehealth business
- How to use Instagram to generate a referral basis
- What’s a reasonable timeframe for building followers on Instagram
- Helpful tips for creating engaging content
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