Get found, trusted, and recommended: AI search & SEO strategies to win with your audience
This is a ticketed event for $99 USD
US dietitians:
The CPE activity application for “Get found, trusted, and recommended: AI search & SEO strategies to win with your audience” is pending CDR review and approval for 3.0 CPEUs.
Australian/NZ dietitians:
CPD hours are applicable for Australia and New Zealand dietitians.
Other healthcare professionals:
Check your local country requirements to see if you can claim for continuing education.
A recording will be available after the live event.
About the webinar:
Your next patient, referral, brand partnership, media booking, or speaking opportunity, starts with a search.
But how dietitians get found, recommended, and trusted has fundamentally changed. Today, building authority and credibility online means more than showing up on Google. ChatGPT, Perplexity, Claude, even Google’s AI Overview all shape how people find credible nutrition experts and decide who to trust or work with.
The question now is: when a patient is searching for a dietitian, a journalist needs an expert quote, or a food brand is looking for a credible nutrition speaker, will you come up?
Join digital marketing and AI expert, Andy Crestodina, and private practice dietitian turned web designer, Courtney Vickery, MS, RD, LD, as they share what dietitians need to do to win with their audience. You’ll get the complete playbook to:
- Understand how both AI search and local SEO strategies shape how dietitians are found, evaluated, and recommended to their audiences
- Optimize your website, Google Business Profile, and broader digital presence to improve discoverability and credibility from local client searches to nationwide AI-driven recommendations
- Identify the digital proof points that shape how audiences and AI tools evaluate credibility and expertise, and determine the actionable steps you can take to strengthen digital authority
- Use accessible AI tools to understand how to translate your expertise into visible thought leadership that grows recognition within your niche
- Apply step-by-step local SEO frameworks to improve visibility for your brand or practice, while recognizing the common pitfalls that hinder impact
About the speakers:
Andy Crestodina is the co-founder and CMO of Orbit Media, an award-winning 55-person digital agency focused on web design, development and website optimization.
Over the past 25 years, Andy has helped 1000+ businesses improve their digital marketing. He has written 600+ articles on content strategy, SEO, GA4, AI and visitor psychology. His articles reach more than three million marketers each year.
Andy is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing, a practical guide used by marketers and university programs across the country.
Courtney Vickery, MS, RD, LD, is the founder and creative director of Declet Designs, a brand and web design studio working exclusively with healthcare practitioners.
A dietitian turned designer, she helps private practice RDs, eating disorder clinicians, and media dietitians build strategic websites and rank in local search.
Her clients have landed #1 Google rankings, booked 10 discovery calls in a single week, and grown organic traffic by 20%+ within 90 days.
Courtney hosts the Tech Savvy Dietitian podcast, teaches nutrition undergraduate courses at the University of Georgia, her alma mater, and has spent the last several years translating local SEO best practices into something dietitians can actually use.
The content, products and/or services referred to in this webinar are intended for Health Care Professionals only and are not, and are not intended to be, medical advice, which should be tailored to your individual circumstances. The content is for your information only, and we advise that you exercise your own judgement before deciding to use the information provided. Professional medical advice should be obtained before taking action. The reference to particular products and/or services in this webianr does not constitute any form of endorsement. Please see here for terms and conditions.
| Continuing Education (USA) | |
|---|---|
| Duration | 3 hours |
| CPEUs Awarded | 3.0 - Pending |
| Performance Indicators | 3.1.4, 4.1.6, 6.1.10, 12.4.1 |