Our 2018 guide to dietitians’ social media habits provides extensive insight into how, where and when dietitians are using social media. This research was conducted by Appetite Communications and Dietitian Connection.
Among its key findings:
- Dietitians – nearly universally – are on board with social media. 95% ACCESSED SOCIAL MEDIA for both personal and professional reasons.
- Social media has increasingly become a destination for the latest news. 8 IN 10 DIETITIANS CHECKED SOCIAL MEDIA AT LEAST 4 TIMES A DAY, benefiting from its steady stream of updated, fresh content.
- VISUAL IMAGERY IS HOT: Instagram is still increasing in popularity among dietitians, making it the second most popular platform.
- What’s drawing dietitians to social platforms recently? NUTRITION NEWS, along with PROFESSIONAL DEVELOPMENT opportunities.