Author of the international best-selling book, Mindless Eating By using simple and fascinating studies into eating behaviour Brian Wansink has shown over and over again we are blissfully unaware of what influences how much we eat. By gaining awareness of our eating habits it is possible to eat a little less, eat a little healthier and enjoy it a lot more. Watching this presentation and completing the assessment may contribute towards assessable Continuing Professional Development points. About the presenter Brian Wansink received his PhD in Consumer Behavior from Stanford University, in 1990. He founded the Food and Brand Lab at the University of Illinois, in 1997. In 2005, Brian moved with his lab to the Department of Applied Economics and Management, at Cornell University, in Ithaca, New York. Today, Brian is the John S. Dyson Professor of Marketing, the Director of the Cornell Food and Brand Lab ( and the Co-Director of the Cornell Center for Behavioral Economics in Child Nutrition Programs ( Between 2007 and 2009, Brian was granted leave from Cornell to become the Executive Director of the Center for Nutrition Policy and Promotion in Washington DC, leading the development of the USDA 2010 Dietary Guidelines. Brian is best known for his work on consumer behavior and food, and for popularising terms such as ’mindless eating’ and ‘health halos’. His research has focused on how micro- environments influence what and how much people eat, and how much they enjoy it. Brian is co-founder of the Smarter Lunchrooms Movement ( Brian has written over 100 academic articles and books, including Marketing Nutrition (2005) and the best-selling book Mindless Eating: Why We Eat More Than We Think (Bantam Dell, 2006). He is a 2007 recipient of the humorous Ig Nobel Prize and was named ABC World News Person of the Week on 4 January 2008. Since 2006, he has also written a monthly column on food behavior for MSNBC entitled ‘Chew on this’. And in July 2007 he began writing on nutrition for the website , in the column ‘Food think with Wansink’. Registration includes Access to a recording of the webinar Presentation notes Multiple-choice questions and answers Suggested further reading Registration types Recording: $38 to receive via post a DVD recording of the webinar, and associated documents Subscription: $33 monthly to receive all Education in Nutrition recordings (minimum 24 a year)

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