We live in a society where food has become more chemistry than biology. Consumers are confronted with ingredients that they have never heard of and often can’t even pronounce. InRFood want to start a revolution in the way food is viewed by its core components: the ingredients. Working with a team of dietitians, nutritionists, and the people-next-door InRFood have created a place where all of these ingredients are defined.
InRFood works simply, using the barcodes already found on the products you buy. The database includes over 250,000+ products and growing. Once you scan a product, you will be able to view colour-coded ingredients that inform you of their nutritional quality. Ingredients are highlighted in red (avoid), yellow (moderation/cut back), and green (safe/may be nutritious).
It doesn’t stop there! InRFood also flags medical and cultural alerts for ingredients that may not be suitable for individuals who have allergies (egg, fish, gluten, milk, peanuts, shellfish, soy, tree nuts, wheat), are diabetic, pregnant, have a heart condition, or are vegan or vegetarian.
The team of dietitians and nutritionists has defined and researched each of the 15,000+ ingredients so that you will know each ingredient’s origin, function, health effects and use in other industries. You can also check out videos and conversations pertaining to each and every ingredient and post your comments.
InRFood allows you to review and track every ingredient and product you consume. It’s as simple as scanning and pressing “Eat this” and adding it to the list of ingredients for “My Plate”.
The app is available for download from the iTunes App Store.