Background – About Healthier Bites

For many shoppers, finding healthy snacks on the go can be difficult. Consumers want a variety of healthy snacks that look good and taste great.   As part of Woolworths broader commitment to inspire a Healthier Australia they created Healthier Bites to help customers make healthier snacking choices.

Healthier Bites is a dedicated section of the supermarket that features over 130 portion controlled snacks with a Health Star Rating of 4 and above (For further information visit: http://www.healthstarrating.gov.au/).  Products within the Healthier Bites range are based on core foods and include snacks such as nuts, seeds, crudités and dip, fruit and nut/muesli bars and snack balls. 

 

Healthier Bites Event- Feb 2015

In February 2015, Woolworths hosted an event for a small group of dietitians to share the latest consumer insights on healthy snacking and showcase the Healthier Bites range.

Please watch the video which provides a snapshot of the range, consumer response and includes highlights from the event in February 2015.

During the event, a food styling session taught guests how to take amazing, yet simple food photos utilising their smart-phones. Guests showed great enthusiasm and skill posting their images on their social media channels (search #healthierbites on Instagram). Expert Food Stylist Janelle Bloom and Photographer Benito Martin have shared their top tips to also inspire Dietitian Connection members to upload their own images. If you feel inspired and feel like trying out these tips  please join the Healthier Bites library and upload your favourite food shot to instagram (to be part of the library you will need to  include #healthierbites in your post).

 

About Healthy Snacking- ‘Hungry for Healthy’

The Hungry for Healthy infographic is a great resource for dietitians and nutritionists, as well as their clients. It provides simple messages on healthy snacking, informs on current snacking behaviour and suggests practical ideas to help inspire consumers to choose healthier snacks.

Hungry for Healthy Healthier Bites infographic

 

Healthier Bites blog by The Biting Truth

 

Hungry for Healthy Healthier Bites Infographic3

 

Please download and share the above materials with your clients and networks. 

If you like please use the hashtag #healthierbites.  

If you have any questions please contact Monique Cashion, Dietitian, Woolworths on the email address below.