Brought to you by FoodBytes and Dietitian Connection
Tim Martin, Australia’s largest social media educator, will provide valuable tips and advice on the back end “science” to help maximise your blog as an effective marketing tool. You will learn how to create an effective content strategy and calendar plan, how to improve your SEO for better search results and ultimately achieve measurable conversions that will increase your return on investment.
Emma Stirling, well-known media dietitian and winner of the 2014 healthy eating BUPA blogger awards, will share her journey that led to her successful blog – Scoop Nutrition. Emma will provide valuable writing tips and advice for you to turn your nutrition blog into a “must read” resource of credible nutrition information.
Tim Martin is the founder of NET:101, Australia’s largest social media educator. He has a 15-year background in digital marketing, is a popular conference presenter, and a Master Speaker for CEO group The Executive Connection. His presentations are widely valued for their practical ‘how-to’ focus.
Tim regularly delivers in-house training and has run programs for organisations including NRMA, Nestle, ANZ, beyoundblue, Lifeline, PGA Australia, YMCA, Deakin University and the World Presidents’ Organization. He is also the founder and director of online blogger community, Blogger Connect.
Emma Stirling is a highly regarded Accredited Practising Dietitian (APD) with over twenty years’ experience as a nutrition writer and consultant, plus media commentator. Emma is a passionate about blogging and social media and founded the award winning Scoop on Nutrition over five years ago and recently Storehouse Blog directory as platforms to showcase credible nutrition news online. Her true passion is food and culinary nutrition and when she’s not in her own test kitchen she loves teaching cooking and food science plus equipping chefs with special diet and nutrition training.