PR Masterclass: Becoming an expert the media wants

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Event details



Please note this recording expires at 5pm (Syd/Melb time) on the 17th of March, 2021.


About the webinar:

In this exclusive masterclass, Lisa Burling – Managing Director of LBPR (Australia’s Best Small PR Consultancy 2020) and Fellow of the Public Relations Institute of Australia – will guide you through what it takes to become the expert media want to interview, resulting in editorial media coverage that features YOU! This masterclass includes PR professional tips, insider knowledge and post-masterclass templates and factsheets. If raising your professional profile in the media is a goal for 2021, this is a masterclass you do not want to miss!


About the speaker:

Lisa Burling is a broadcast journalist, published author and PR professional with more than 20 years’ experience both in Australia and overseas, working on some of the world’s biggest brands. She set LBPR up at a time when most wouldn’t, and has worked her butt off to make it the success it is today. Without a doubt, Lisa thinks the best part of her job is having the chance to write compelling content for clients that ignites something in their target audience. As a PR professional, Lisa is not a publicist or spin doctor, but a strategist, communicator and connector.


CPD/CEU hours are applicable for Australia and New Zealand dietitians. Check your local country requirements to see if you can claim for continuing education.


Webinar Files

Click here to download a copy of the webinar slides

Click here to download How to write a media release

Click here to download Key Message Matrix

Click here to download Social Media Content Plan template

Click here to download Social Media Tips to Attract Journalists

Click here to download Tips for Speaking to Journalists

Click here to download Word Wide Web Template

Click here to download Making your media call count!

Click here to download 14 ways to get media attention

Click here to download Connecting with journalists on LinkedIn

Professional Development
Duration1 hour
CPEUs Awardedn/a
Performance Indicatorsn/a