TRT TEAM PHOTOS_V2

Traditional approaches to business are failing in a fast changing market place. In the age of disruption, a powerful new business strategy has emerged as the No. 1 source of growth for businesses, Purpose.

“The world’s 50 fastest growing brands found a cause-and-effect relationship between a brand’s ability to serve a higher purpose and its financial performance.” Jim Stengel

In this webinar, you will learn some of their secrets and through Alan’s unique, Profitable Purpose model, how you can start to implement them into your practice.  The goal is to transform your practice through the power of Advocacy so that your customers grow your business for you through word of mouth recommendation, so that you can focus on doing more of what you love.

Learning Objectives:

  • Understanding the power of Purpose for your Practice.
  • Understand how to define my Purpose
  • Understand the power of targeting small customer groups with whom I share a passion with.
  • Understand how to develop communications that reflect my Purpose and connect with my customer’s need states.
  • Understand the main drivers for advocacy.

About the presenter: Alan is passionate about Health and Wellness and is a leader in growing business through the powerful principles of Purpose, Authenticity, Passion and Advocacy.  He has worked with Personal Trainers, Wellness Centres, Nutritionists as well as many of the most iconic and fastest growing businesses on the planet, such as Chobani, Emirates, Panasonic and many more.

Through his Practice, Alan helps Health & Wellness practitioners and businesses learn and implement the secrets of the global brands that he works with.  Alan’s purpose and mission is to help businesses build powerful communities of customers who are inspired and empowered to grow your business for you, so that you can be commercially successful doing the work you love.


Please note this is a recorded webinar. There is no live event. You will be sent an access code to view the webinar recording on the DC website on 27th September.