Wednesday 9th May 2018 @ 11.30 (Syd / Melb / Bris time)
Have you ever been asked to give a media interview, but turned it down because you were too nervous or didn’t know where to start? Or are you already working in the media and wish to take your skills to the next level? In a world of pseudo nutrition experts from celebrities to doctors, it is imperative that dietitians and nutrition professionals are ready to provide clear, accurate and evidence-based messages.
Listen, watch and learn from discussions and TV media interview videos featuring dietitians in action. With over 35 years of combined experience, media savvy dietitians Sue Mah and Gina Sunderland will share their media coaching tips, real life experiences and secrets for success to help you develop your media skills and boost your confidence in working with the media. Don’t miss this great opportunity to learn from two recognized media experts!
Our webinar objectives are:
After listening to this webinar, nutrition professionals should be able to:
1. Identify 10 essential questions to ask before every media interview.
2. Define the 5 Cs for writing effective key messages.
3. Observe and compare some strengths and limitations of media interviews using Media Training Boot Camp’s “Secrets of Success” criteria.
4. Apply Media Training Boot Camp trainers’ expert insights and tips to their own media interviews.
About the presenters:
Sue Mah, MHSc, RD, PHEc, is one of Canada’s favourite media dietitians who is known for her dynamic and “edu-taining” personality. With over 250 media features to her name, Sue has appeared as the dietitian expert in 12 TV commercials and 10 TV shows, and she currently has a monthly segment on Your Morning, a national morning news / entertainment program. As President of Nutrition Solutions Inc., Co-Founder of Media Training Boot Camp, and Co-Founder of Nutrition for NON-Nutritionists, Sue is a nutrition entrepreneur and passionate peer educator. She is spokesperson for innovative brands and government education campaigns, including the national spokesperson for Health Canada’s % Daily Value initiative. Sue provides media coaching and nutrition training to hundreds of dietitians, interns, nutrition students and food professionals across North America.
Gina Sunderland, MSc, RD is a leading Canadian media dietitian with a flair for fabulous food styling, engaging food demos and vibrant displays. A recognized nutrition expert with over 15 years of media experience, Gina typically tapes four back-to-back interviews for her regular TV segments on CTV Winnipeg Morning Live! Never one to pass up a media opportunity, Gina has ventured through rain, sleet and snow for media interviews. She has also been featured in national TV and radio commercials. Gina acts as a spokesperson for international brands and CancerCare Manitoba. For the past five years, she has also been an active spokesperson for the Dietitians of Canada’s National Nutrition Month campaigns. As Co-Founder of Media Training Boot Camp, Gina provides media coaching and training at conferences and events across the country, and owns a busy consulting practice in Winnipeg, Canada.