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Melanie McGrice will share 5 practical strategies she has learnt to create a more successful business.
I recently surveyed a group of private practice dietitians that I was mentoring about why they chose dietetics as a career. The response was unanimous: “to help people”. That’s why I chose dietetics as a career too! However, I learnt early on in my career in private practice, that you can’t help people if you don’t know how to run an efficient business. If you are a dietitian in private practice, you need to be more than a dietitian, you need to be a businesswoman (or man if you’re one of the few guys in dietetics!).
- 3 key questions that you need to ask to define ‘success’
- How to create a customer avatar
- The most effective strategy for increasing your income
- What a ‘sales funnel’ is
- The best way to reduce your business costs.
Melanie McGrice is the Director of Nutrition Plus Enterprises Pty Ltd, author, foodie (she lives in Melbourne so what do you expect?) and stiletto wearing foster mum, who loves her gumboots. For more information see www.melaniemcgrice.com.au
CPD/CEU hours are applicable for Australia and New Zealand dietitians. Check your local country requirements to see if you can claim for continuing education.